Beauty or Brains, Cautious or Courageous? Gender and Power in Online Visual Designs
This is a video presentation of my first published PhD conference paper. The topic is the process of designing and shaping critical gendered representations and expressions in online newspapers and magazines. How can we think differently around our ways of seeing and designing these and other visual conventions that have been normalized in our culture? The paper includes a fake tabloid newspaper front page, a feminist speculative design, and the learning outcomes from designing a different womens magazine.
"The future, or futures, that are imagined, materialized and intervened by design, represent different perspectives, preferences and, indeed, different realities… Elaborating and multiplying possible futures is an exercise of power."
Mazé, R., 2016. Design and the Future: Temporal Politics of «Making a Difference». Design Anthropological Futures, page 37.
The paper was presented at the Nordes conference (Nordic Design Research Conference in Oslo, June 2017), in addition to the Wonder seminar (Scandinavian Network for Women in Design Research) in September 2017.
The conference paper can be downloaded here. An unofficial version of the paper that I showed in the video – with the exact same words and content, but slightly different visuals and designs – can be downloaded here. This is the version I originally made and preferred, but wasn't allowed to use due to conference templates.
For other video presentations of my work, see this 4-minutes presentation (see link to NRK TV, only in Norwegian). Or videos from my master project here (also in Norwegian I'm afraid).
The presentation includes designs by me and two students, Nina Furset Røen and Tina Jenssen from NTNU Gjøvik's BA-course in Graphic design. The students developed the idea and concept visualisation for the proposed magazine, BraDamer. I framed the concept for the course, and developed their visulizations further with permission from Nina and Tina. See image credits in references in the article.