This TED Talk is about how we measure and talk about happiness, and how the memory of the experience can be more important than the actual experience.
I find it very relevant to the case I work on with Kongsvinger Kommune, because it's about the experiences young people have in Kongsvinger - and very much about their memory of Kongsvinger as a place to live when they move away. Young people in Kongsvinger (and many other small cities) says that nothing ever happens there - even though there are events happening there that doesn't even exist in Oslo. Do they remember all the things that happened and all the things they participated in, or do they remember their own attitude; "nothing happens in Kongsvinger"? Does their memory of Kongsvinger want them to return and live there again?
"We don’t choose between experiences, we choose between memories of experiences. Even when we think about the future, we don’t think of our future normally as experiences. We think of our future as anticipated memories." Daniel Kahneman